Direkt zum Hauptbereich

Thoughts about sales and being an introvert-extrovert



On rainy days, like today and also between Tuesday and Thursday it's time for doing sales and cold calls. All of us have to do this, so as a main profession and some entrepreneurs just to get new projects and yes, sometimes I hate it to call people I do not know and tell them something about they don't want to hear because it's boring-selling-bullshit, its not the IPhone killer product or the flying-electric-solar-car for 5.000 $.
You all know this situations, especially if you work in insurance, banking or headhunting industry. "Hello my name is Thomas, I am from BREADHUNTER and want to talk with you about HR and finding the right people for your company." "Mhmm, wow great, never heard about that, what is it exactly?" - this answer you never get and if your name is Brad or Branda or Peter or Stephen and you sell hedge funds, print ads, cars, insurances for the house or a special banking product with 0.5 % interest you are in the same boat.
So am I an introvert or extrovert in sales and marketing?
I think I am both, a social media extrovert and bookworm and a cold calling introvert in sales, but sometimes you have to force yourself to change the rolls. 🤓😉 If you do something you hate you are grown after it. 🤓👍🏻 As an strategist and innovator you hate selling always the same bullshit which is not innovative for you (maybe for others) or talk endless about digitalization, future of work, transformation, the best recruiting recipe, bla bla, you like more to do it silent, but effective with a solution and no fake facts and figures.
I admire people who can sell boring things with an enthusiastic feeling about it to others and sometimes I wonder if they are Alzheimer patients calling everyday people and ask them: Have you heard about headhunting, insurances, new hedge funds, banking, new washing machine, ironing, ... I have here something for you.
"Wow, great, really? Never heard about." - Yes sometimes I am not sure if you don't get brain dead with such a behavior.
Maybe sales it's in the end also more about the 2 voices talking to each other and find each other likable than the product and, yes ok, in the end you help each other as client and salesmen, because you solve together each others problem. The client gets a new employee or lawn mower ;-) or both and the headhunter gets a new project.
The point is, that I think sales is a bit like education or reading, you like it or you hate it, but both is necessary. Some people hate reading, but are forced by school or university to it and in the end they had a learning experience with more knowledge and if you hate sales and made the cold call and got the new project, it has the same effect, because you made it. So therefore it's important to get out of the comfort zone and do everyday something you don't like, but which has an positive impact that moves you forward. Yes, business is about building client relations, I know, but if you don't start it, you will never get it. Building relations does not come from heaven, its hard work, but with empathy and not being a meat fly visiting or calling clients every week.
Good morning from Vienna and I hope you have Alzheimer, when I call you next time and ask: "Have you ever heard about headhunting and finding the right employees for your company?" -
I expect, that your next answer is: "NO! Wow, interesting, what it is? Where can I buy that?" :-p 
Picture Source: Pinterest: https://www.pinterest.co.uk/pin/330451691380825130/ and The New Yorker, cartoonbank.com

Beliebte Posts aus diesem Blog

The Generic Breadhunter Ads 2017 - Another New Book

This is a Manifesto of Generic Advertising from the last 5 years, the generic Breadhunter Ad Campaign as Coffee-Table-Art-Book from November 2017. It's not an important book, but it's essential, if you are sick of the generic marketing campaigns everywhere on social media and in print.
This picture book is a inspiration to be more creative in social media ads and marketing as well. We have to stop this generic bullshit and concentrate on real, intelligent ads plus on our work too.  I would love to see my campaign on billboards around the world, :-p, maybe someone will do it... Find more Information here. Greetings from Vienna, Thomas Zahlten PS: Available from 27th of November 2017 at Amazon and everywhere in bookstores.

BREADHUNTER's Smart Work: Automatisches, sicheres Cloud-Backup über viele Plattformen hinweg für KMU & EPU

Hier ist sie wieder, eine kleine IT-Tool-Session, auch wenn mich dieser Bereich mehr zwischen 2012 und 2015 beschäftigt hat, als ich meine Workflows smarter machte, nachdem ich 13 Jahren mit Oldschool MS Office Prozessen herumgewurschtelt hatte. Seit gut 1 Jahr befasse ich mich wieder intensiver damit in Hinsicht auf die bald geltende DS-GVO und da sich ja Software dauernd verändert. Gerade als EPU oder KMU sind diese smarten Tools so wichtig, da sie einem hohe IT Kosten, Nerven und Zeit ersparen. (Sorry, liebe Big-Softwareanbieter, aber in Zeiten wie diesen gilt nicht mehr der Spruch, den ich vor 6 Jahren am Forum Alpbach von einem CEO eines österreichischen Konzerns hörte: "Wir arbeiten 6 Monate für das Finanzamt und die restlichen 6 Monate für SAP, Oracle oder wie eben diese großen Oldschool-Software-Anbieter alle heißen. :-p) Gerade als EPU oder KMU sind IT-Infrastrukturkosten(nur Software!), die pro User insgesamt und maximal zwischen 200 € und 400 € pro Monat liegen, völlig a…

Der Arbeitsmarkt für 50+ - Was falsch läuft und was wir ändern könnten, wenn wir es nur wollen

Folgender Artikel, derer es viele gibt seit einiger Zeit, brachte mich wieder zum Thema 50+ Generation und dem Umgang damit im Berufsalltag. https://diepresse.com/home/Innenpolitik/Wirtschaftsnachrichten/5497568/Jobgipfel_Schlechtes-Deutsch-weniger-Lohn Mich ärgert es seit längerem, dass ich Lebensläufe von Top Qualifizierten und Erfahrenen Personen bekomme der 50+ Generation und diese dann nirgendwo in Jobs unterbringen kann. Deren Fazit ist meist nach 6-12 Monaten Arbeitsuche die Selbständigkeit, die auch in dieser Altersgruppe wieder boomt, nicht nur bei den gefeierten Startups, die gerne VC Kapital gegen die Wand fahren, aber ne 'Geile Zeit' dabei hatten. Jung, unerfahren, billig und gefügig scheint mehr im Arbeits-Trend zu liegen, als Erfahren, sich seines Wertes bewusst und dafür etwas teurer am Arbeitsmarkt. Und genau das Läuft falsch momentan!  Aber woher kommt dieses ungeschriebene Gesetzt, dass man für eine 50+ Fachkraft, lieber zwei billige, willige Junge nimmt? Liegt es d…